Testimonials
Sofia Heuer Director, Global Consumer Insights The Absolut Company
“Neighbourhood has been an excellent partner in our journey to better define and understand our target audience. The output from the work has been clear, actionable and provided strong knowledge around our targets values, behaviours, lifestyle and relation to our brand and category. Neighbourhood has been a key element to interacting with real consumers across the world, to immerse ourselves in their life as much as possible. We really give our best recommendations for working with Neighbourhood as they are professional, flexible and highly knowledgeable.”
Birgitte Møller-Thorsøe Innovation & New Concepts Pandora
“Working with Neighbourhood on an extensive global qualitative study for PANDORA has been a very positive experience, exceeding our expectations. At our first meeting we were challenged on what we believed was the perfect approach to get cultural consumer insights. Neighbourhood proposed alternative methods for better – but not necessarily more costly – results. Not only did they manage to deliver extensive qualitative insights at a fair price and within a very tight timeline, but the presentation deck completely exceeded our expectations and illustrated a very high commercial marketing understanding and hence the ability to extract possibilities, watch-outs and even suggestions for future product extensions.”
Tim Stanbridge Head of Insights Chivas Brothers
“Jamie and the Neighbourhood team were a tireless & highly effective partner in bringing to life a new consumer target for Chivas Regal in line with our revised brand strategy. As a large, complex and multi-country project (with several interested stakeholders) Neighbourhood was able to provide great direction in terms of designing a solution within budget that allowed us to meet all project objectives. They showed great flexibility & pragmatism throughout, and in doing so were able to create a strong narrative & visual output that really brought to life the key themes and points of difference within our target. The enhanced consumer understanding they have brought to the business will be extremely valuable in underpinning the future success & growth of our brand.”
Rob Scotland Head of Strategy McCann London
“Being able to rely on someone, especially an external consultant, to deliver on all the metrics required is a non-exact science at best. Jamie is utterly indispensable to me as far as this is concerned - he is creative, cultural and dependable. When investigating complex issues, he is incredibly adept at discovering tangible, actionable learnings from highly nuanced situations. This is bloody rare, especially when navigating gender, or racial norms. If you want to get to know your audience better - call Jamie. You'll thank me later!”
Ben Milligan Group Planning Director Iris Worldwide
“I’ve worked with Jamie a number of times over the last 10 years and in more recent times Neighbourhood have provided vital insights and guidance for our work with adidas and other projects across the sports/culture spectrum. His experience, responsiveness, reach and depth are invaluable as it means he’s able to get involved in the early stages, devise a bespoke approach to the problem and flex as the project evolves, rather than trot out something ‘off-the-shelf’. He’s always the first person I think of when I need to look beyond the standard studies and well-trodden trends”
Dara Lynch Chief Operating Officer D&AD
“Jamie brought his expertise in identifying and analysing cultural trends to over 1000 pieces of winning and shortlisted D&AD work. Applying
a culturally engaged eye he was able to identify how the work is both a product of and contributed to the world in 2019/2020, providing insight
and analysis of value to our professional and student D&AD audiences. With a collaborative working style he was a pleasure to work with throughout.” Please find our reports for D&AD here.
Kepa Bárcenas Global Insights Director Pepsi
“I worked with Neighbourhood on one of my key research initiatives last year. I was very pleased with the deliverables as well as how they managed the research approach e2e. Neighbourhood are very knowledgeable, strategic and creative and know how to extract and articulate the insight and its implications to the business in a way that resonates with the audience. Moreover, the Neighbourhood team were full of energy and highly flexible to shift gears and adapt as the project evolved. Jamie earned my trust and respect immediately and his recommendations and suggestions definitively helped me solve the key research questions in the brief. Overall, I was very satisfied and would rate Neighbourhood’s contributions as above expectations. Looking forward to collaborating with you again Neighbourhood!”